👍🏽YouTube Podcasts? $36 Socks?

People are already turning to YouTube for more than just user generated video.Due to their YouTube TV and YouTube Music offerings, YouTube seems to be going after territory long dominated by Apple.
👍🏽YouTube Podcasts? $36 Socks?

Newsletter #011

TL;DR

  • Trends: YouTube May Be Planning to Integrate Podcast Rss Feeds
  • Gangster Marketing Strategy of the Week: Office Hours on Insta!
  • 1-Minute Coaching Session:  What is the one most powerful step you can take now to move you toward your goal?
  • What I’m Into This Week

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Podnews.com: YouTube May Be Planning to Integrate Podcast Rss Feeds

Podnews.com reports YouTube may  be planning to start integrating podcast rss feeds, and providing analytics and monetisation. This may all sound great, but there are a few things to keep in mind. If you are a podcaster, it's important to understand what the implications of this may be for your show. It's likely that you will need to find a way to make money on YouTube eventually, and this could be a step in the right direction.

What does this mean for podcasters?

On the positive side, it could reduce the amount of work that is needed to be done to set up a podcast, which could also increase the number of listeners. On the other hand, podcasting is a very niche industry and is already doing very well in terms of listeners and reach. So, it may not be worth the effort for YouTube to start integrating with podcasting.

What does it mean for the industry?

While this would be a hugely exciting change, it is also not without potential risks. For example, YouTube would likely have the ability to increase their ad revenue and lower the cost of a podcast hosting, because they are a well-established platform. However, the downside is that it could transform the podcast industry. By simply integrating with podcast rss feeds, it would reduce the need for podcasts to have a website in order to put their content online. It would also make it possible for people to listen to podcasts on YouTube.

The podcasting industry is changing. People are already turning to YouTube for more than just user generated video, due to their YouTube TV and YouTube Music offerings, YouTube seems to be going after territory long dominated by Apple.  Though they plan to offer monetisation to podcasters, we will have to wait to see if the creator economy adopts YouTube as a podcast platform.


😎 Gangster Marketing Strategy of the Week:     How do you sell $4M worth of socks? Instagram!

Apolla Performance Socks was recently featured and won on Shark Tank. Since their socks run $36 a pair (not a type) I headed over to their website to see what all the hype was bout, only to find something I’d never seen a company do. Smack in the middle of the homepage, the founders have the following invitation


How easy is that? Regular live office hours on Instagram? Live feedback from customers? Yes please! Now you may say, Krista, won’t I get haters, trolls, etc?  Yes, you may very well get that. What I advise creators to consider is this: People are talking about your company, whether you know it or not. That said, do you want to be part of the conversation, listen, and learn from it, or stay oblivious? Apollo has done $4M in revenue to date, so it’s worth some consideration.


⏰ One-Minute Coaching Session: Taking the first step

I attended a coaching workshop last week on how to make coaching sessions more efficient for your clients. The keynote speaker said this is the question he always asks his clients:  “What is the one most powerful step you can take right now that will move you toward your goal?” I was speechless for a second. What a profound, minimalist technique to offer your clients! As I shared last week, I really try to follow James Clear’s Atomic Habits. I’d never thought of applying that same approach to coaching. So, let me ask you: What is the one most powerful step you can take right now that will move you toward your goal?


📋 What I’m into this week

  • Listening: Maren Morris’ new album “Humble Quest”
  • Watching:  Super Pumped: The Battle for Uber - Joseph Gordon-Levett is so good at playing egomaniac Travis Kelnick he makes you angry.
  • Learning:  I started volunteering on the AV team at my church, so I’m starting an online course on sound production on Udemy.